March 6, 2025
Episode 7: Why Your Brand Isn’t Growing (And How to Fix It)
Ever felt like your business is invisible despite your best efforts? You're not alone. In this compelling episode, I dive deep into the three critical mistakes preventing your brand from growing—and exactly how to fix them.
Drawing from my experience growing Matt the Driveway Guy from scratch into a thriving pressure washing business, I reveal how a lack of brand clarity might be your biggest obstacle. When potential customers can't immediately understand what you do and why it matters to them, they simply move on. I share the exact messaging shift that doubled my business and how selling benefits rather than features creates the emotional connection that drives sales.
The digital landscape has transformed how customers discover and choose businesses. I explain why posting once a week is essentially the same as not existing and how the "rule of seven" has evolved in today's crowded marketplace. My own experiment with consistent posting yielded stunning results—30,000 monthly views and a dramatic increase in leads even during traditionally slow seasons.
Most critically, I unveil the uncomfortable truth about why many businesses struggle: they simply don't ask for the sale. Learn the proven formula for crafting calls to action that convert viewers into customers without feeling pushy or salesy. I break down exactly what happened when I started directly asking for business instead of just sharing content.
By the end of this episode, you'll have actionable steps to clarify your message, increase your visibility, and convert that attention into paying customers. Whether you're just starting out or looking to scale your existing brand, these foundational fixes will transform how prospects perceive and respond to your business.
Ready to take your brand to the next level? Grab the seven-day brand breakthrough course for just $97, designed to walk you through implementing these principles step-by-step. The path to building a powerful, profitable brand starts now.
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Chapters
00:17 - Intro: Brand Growth Challenges
02:40 - Problem One: Unclear Branding
07:41 - Creating Emotional Connections Through Clarity
14:45 - Problem Two: Insufficient Visibility
19:34 - The Rule of Seven in Marketing
23:01 - Problem Three: Lack of Offers
28:41 - Effective Call to Action Strategies
31:17 - Three Key Takeaways & Course Offer
Transcript
WEBVTT
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What's up, guys?
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It's Matt Jackson and I'm your host of the Brand Up your Business podcast.
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Welcome to episode seven, and on this episode we're going to be talking about why your brand isn't growing and how to fix it.
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So branding is huge and it's important that you understand that.
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You got to track all of your metrics throughout the game.
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You can't just put something out there and expect stuff to stick on the wall, because that's not how the world works.
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That's not reality of the situation.
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So what we want to do here is make sure everything is calculated and figure out ways of tracking stuff so we know that our brand is sticking and our brand is growing.
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You see guys all over the place.
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They put something out online and they think, okay, everybody has seen that, the world has seen that, but that's not the case.
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So what we're going to talk about today is what do we do, what do I do and what do the branding experts recommend to do in order to grow that brand continuously and not get lost in the noise?
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So I'm going to kick this thing off.
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Welcome back to Brand Up your Business.
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I'm your host, Matt Jackson, and today we're going to be talking about why your brand isn't growing and, more importantly, how to fix it.
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I know what it's like to feel stuck.
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You're putting in the work.
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You got a logo, a social media page, maybe even running some ads, but the traction just isn't there.
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The leads aren't rolling in like you expected and you're wondering what am I doing wrong?
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I've been there.
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When I first started my pressure washing business Matt the driveway guy I thought all I had to do was create a Facebook page, post some pictures and, boom, customers would show up.
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But guess what?
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Nothing happened.
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Crickets, shocker, right.
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And another thing too when you think about it, when you just start out, you're so worried that everybody's going to judge you and everybody's going to look at your postings as oh, this guy's stupid.
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I'm blowing up my friend group.
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They don't really see stuff.
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I hate to break it to everybody.
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You could post a hundred times a day and not everybody would see your stuff.
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So it wasn't until I fixed three major problems with my branding that things finally took off, and today I'm going to be sharing that with you.
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So if you're struggling to get customers grow your brand or make more money in your business, stick with me.
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By the end of this episode, you're going to have actionable steps that you can take today to start turning things around.
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All right, let's dive in Problem one your brand isn't clear.
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All right, first problem your brand isn't clear.
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So what do I mean by that?
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When I go to somebody's website and I have no idea what they do, that's a sign of an issue.
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You want your brand to instantly connect with people and those people instantly know what you do, Because otherwise there's going to be a branding issue there and people aren't going to know what you do and there's going to be confusion.
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And that's the entire point of a brand.
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If you're not branding correctly, you're branding yourself incorrectly and you're telling the world you're not doing what you are supposed to be doing and that's going to be a deal breaker for you.
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A lot of times, we don't even know this is a thing.
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So that's why it's really important that we have actionable steps and metrics to track so we can make sure this isn't happening to us, whether it's consciously or unconsciously or unconsciously.
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So I see this all the time when I talk to my fellow business owner, friends checking on their websites, their Instagrams, and within five seconds I'm totally confused.
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And I'm sure there's plenty of things where you do and you feel the same way.
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Whether you're driving down the road and you see somebody's got a wrapped truck and say that truck says like Jimmy's exteriors Okay, Jimmy, what do you do?
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You work on exteriors of what Houses, businesses, books.
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We need to be really specific.
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When you drive down the road, you want something to be in your face.
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Everybody knows.
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When you go down the road and you see that billboard of that defense attorney or somebody who's really in your face, you look at it instantly.
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You already know what it is.
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That is what we're trying to get with our brand.
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So, if you look at your own business and you look at your marketing, or you look at your company and you look at, say, your trucks parked on the side of the road in front of a customer's house, do the neighbors know what you're doing there and if not, why is that?
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It isn't one of those things where you say, oh, word of mouth, I'm going to play.
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Everybody knows me from word of mouth.
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Well, the economy in today's world is kind of rough and even people who are doing things correctly are struggling to get business.
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So it's extremely vital especially in 2025, that we correct our branding and we really change things up so people can identify what we do instantly.
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That instant connection that we're going to have, whether it be positive or negative, is going to create an emotion tied to our business.
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So if we don't tie a correct emotion to our business, there's going to be a negative one and your sale, your selling price, your value to the customer is going to be instantly created on that point.
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That's why this is extremely important.
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So let's break this down even further.
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Say you're posting on social media.
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One post is about one service and then the next post is something completely different.
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If you're on Facebook, or if you're on Instagram or whatever platform you choose, you're all over the place with posting.
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There's no common ground, there's nothing that's systematized, there's no order to it.
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It's just pure chaos.
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Customers are going to be confused because remember what I just said in this past segment customers aren't seeing everything you're posting.
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So you want to make sure that every post you have is intentional and every post is going to capture somebody's attention.
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That's never seen what you have started.
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So we really want to dial in with what our customers need from us.
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Otherwise we're going to get lost in the noise and customers are going to be confused.
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So, no matter how hard we work trying to push this, it's going to be sending mixed signals and that's not good to anybody.
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However, what we want to do here is make sure everything is coordinated appropriately.
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We want to make our business name match what we do.
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So if your business name is Jimmy's exterior, you're not really doing any service to yourself because there's no clear and definitive method of what you do and that's why people are confused from the start and you're probably having problems landing customers, or the customers you are landing, you have to explain things to them and that's not the best way to start off a customer relationship when it comes to selling value in yourself and your business.
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Number two, there's no tagline.
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The tagline is where, if you are Jimmy's exterior, you must have a tagline where you fill in the blank there where people are okay, Jimmy's exterior, the number one cleaning, the number one pressure washing cleaning company in Jacksonville, Florida.
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There you go.
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That fills in that void, that blank that people have, where they don't know what you do, based upon Jimmy's Exterior and in my business, Matt the driveway guy okay, do I do concrete, Do I do asphalt?
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Do I do pressure washing driveways?
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My tagline is professional cleaning from a friendly neighbor.
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So instantly, I am talking about pressure washing and my logo displays it with a giant character emoji of somebody holding a pressure washing wand.
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So I've been able to create this with my tagline and with my logo.
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Where people have associated pressure washing with, just call Matt.
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And that's what we want to do.
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If we want to have a personal brand, such as Jimmy's Exteriors, Just call Jimmy.
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Because we've used a tagline and a great logo to associate our name with what we do in our industry.
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If you're confused of what I'm talking about, your customers probably are confused too, and that's where we want to really button everything up and tie things together so we don't have to worry about creating a brand that's not tying correctly and associating correctly with people.
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So the confused mind will always say no.
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I know that sounds harsh, but that's the reality of the fact.
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If you're confused, you're not going to go ahead with something because you don't know what it is.
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You don't care.
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We reality of the fact If you're confused, you're not going to go ahead with something because you don't know what it is.
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You don't care.
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We're dealing with enough decisions in our life.
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We want to convey certainty and you are the number one option, and this is what you do right off the bat.
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Otherwise, people are going to go elsewhere and they're going to think of something else.
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They're not looking at you, thinking about oh, I want to.
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I want to help this guy out.
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He has a business.
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You need to create that solution to a problem that they have, and the only way you're going to be able to do that is by being in their face and saying look at me, this is what I do.
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I can solve your problem.
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And if you're confusing them, there's no emotion there.
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They're just going to look past you.
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It's worse than being a bad emotion it's lost in the void.
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We see so many things in today's world.
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I think I don't know the true statistic, but it's like we see like 50,000 things a day that we have to make a decision upon, and our brain is constantly filtering stuff out.
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So if there's any confusion there, you're gonna be lost in that void.
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We wanna be bold, we wanna be to the point and we want to be intentional.
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That way, our customers see us and instantly know us.
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So I want you to think about the last time you went to a website and you couldn't tell what the company actually did.
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What did you do?
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If you're like me, you probably left, and that's exactly what your potential customers are doing when they land on your page and they don't immediately understand who you are, what you do and why it matters.
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So let me tell you a quick story.
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This is about the power of clarity.
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With my pressure washing business Back when I started Matt the driveway guy, I was just throwing out random messaging we clean houses and driveways, we do exterior cleaning.
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Sounds okay, right, but guess what?
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Nobody cared.
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It wasn't clear, it wasn't compelling and it didn't tell people what was in it for them.
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Then I shifted my message.
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I started saying we help homeowners in Greenville, South Carolina, restore their property's curb appeal with professional pressure washing.
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This is kind of where I was talking about with my tagline.
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The slogan I associated with was professional quality cleaning from a friendly neighbor.
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I wanted to tell people the emotion associated with Matt the Dry Bag Guy.
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I wasn't a pressure washing company.
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I was Matt, a professional company from a friendly neighbor.
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People got a professional quality service from their next door neighbor and, being in South Carolina, in Greenville, South Carolina, where it's a small town, people value that quick, simple, down-to-earth, friendly, trustworthy neighbor, and that was the emotion that I created with Matt the driveway guy.
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I made sure to carry that through the tagline and carry it through my logo animation and I carry it through everything in my branding and that is the clarity I want you guys to have.
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So here we go.
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I shifted the message from I'm a pressure washer or I'm going to clean your house or I'm going to use soft washing techniques to clean off the algae of your house.
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Two we help homeowners in Greenville, South Carolina, restore their property's curb appeal with professional pressure washing.
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They don't care about the tools, the techniques or the equipment we have.
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They care more about who's going to do it, what's the result going to be and how they're going to feel.
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So there you go Boom, Simple, clear and immediately show that benefit.
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Remember, the features are not important.
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We want to talk about the benefits and if you're new to this, a feature would be soft washing your house.
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A benefit would be your house is clean.
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You no longer have to worry about having an unsightly house in the neighborhood.
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You no longer have to worry about the HOA coming at you with those letters.
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You don't have to feel embarrassed when you have people drive by your house or your neighbors talk about how dirty your house is and joke to you on when you're going to have it cleaned.
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Features don't really move the needle.
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The emotion moves the needle, so that emotion is going to be the benefit to the person.
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They don't care about what you do.
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They care about how that makes them feel.
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Figure that out and sell that, which is the benefit.
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So, if you're struggling to grow, ask yourself this Can you explain your business in one sentence?
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Does your website and social media immediately tell you what?
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Immediately tell customers what you do?
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If not, that's step one.
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Fix your brand's clarity In this world.
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We want to relate to people's emotions.
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We're human beings, we're not technical species.
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We don't care about the details, we don't care about the nuances, we don't care about stuff that's high level and not emotional.
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In fact, the more you say about the features, the more you say about your equipment, the more you say about oh, this is what we can do technically, the less people care, the more you're pulling people out of that emotional state of.
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I desire to have this done, and that's how people make decisions.
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We make decisions based upon feelings and emotions and we back those up with facts.
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So if you're able to convey and pull on the heartstrings of people with their emotions via the benefits of what your service provides to them, and if you can communicate that clearly to them in your brand, you will win off the bat.
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And the complete objective of working on your brand is to understand that and put that in every piece of your marketing and your branding and your company.
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That way you're creating an emotional journey to the finish line, which is the sale of your company to the customer.
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So if that's not step one and if that doesn't sound right to you, we want to work on that and fix that.
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Brand clarity.
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So if you're Jimmy's exterior, figure out how you can connect the dots to your customer.
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Tell them Jimmy's exterior bricklaying, Jimmy's exterior pressure washing.
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Make it personable, make it fun, make it emotional and make people instantly understand what you're doing so they can directly connect an emotion to that and they can say that's the guy I'm going to call.
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I don't have to figure out what he does, I don't have to figure out this or that, because once you get people to try to figure something out, you've already lost them.
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Remember, clarity creates that emotional connection to your business, makes it simple, makes it fun, and they're going to look at you and go with you as opposed to try to figure out what the other guy's doing.
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So that was problem one.
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That's a huge one.
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If you can't figure that out, make sure to really focus and try to correct that, because that one step can completely change your business and your path and is extremely important to fix.
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So now that we've discussed that, let's move on to number two, the second problem here you're not showing up enough.
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This is a thing too in the beginning I struggled with because I thought I was blowing up my Facebook, my social media.
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I was like ah, people are sick and tired of seeing all my stuff.
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However, that's not necessarily the case, and Facebook even admits that not everybody sees every post.
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So there's companies out there that are posting 100 times a day.
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Now, I think that's a lot, because the amount of customers I have and the amount of work I have would it wouldn't necessarily need me to post 100 times a day, but that's how these guys are getting massive reach, because not everybody's going to see every piece of content you're going to write.
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So for us, I recommend at least posting once a day, maybe twice a day, and if you're posting once a week or even less, you're probably not being seen by anything.
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And I've been testing this with my personal Facebook.
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I've been posting on my personal Facebook about once a day and I shoot to get about a thousand or so views and engagements per those posts.
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So when I went from not posting anything, I was probably getting 5,000 views a month, and by posting daily I'm getting 30,000 plus views a month.
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So it's just kind of simple math here the more you post, the more you're being seen.
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So let's get to number two.
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Mistake number two you're not showing up enough.
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Make sure to post.
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That's the most simple, basic way to get ahead.
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Post in groups, post on your personal page, post on your business page, share stuff and engage For Prime Out Loud.
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It's called social media for a reason they will encourage you not to be a viewer and not to be a lurker, but to post and contribute to the conversation.
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That's how you're really gonna grow your business, your brand, and the algorithm's gonna favor you and they're going to really push your content forward and ahead.
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You're not gonna be seen as much if you don't post often and I get it you're not going to be seen as much if you don't post often and and I get it, you're busy but you don't have time to post every day and maybe you feel like you already tried posting but it didn't get much engagement.
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However, the reality of the fact is you need to post more often.
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People need to see your brand multiple times before they trust you.
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Here's a sales statistic people need to buy.
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If somebody's going to buy from you, they need to see your post or they need to have a contact with you at least 12 times before a buying decision is made.
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Now, that's a lot.
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If you're reaching out to somebody, they've probably been following you a lot on social media and you can sell yourself via your brand on your social media channels.
00:17:15.377 --> 00:17:23.546
And that's where this new age is awesome, because you don't have to cold call somebody, you don't have to go to somebody's house, you don't have to follow up with somebody.
00:17:23.546 --> 00:17:43.747
You can post regularly and people will follow you and see you for months or years on social media and they feel like they know you and you're creating that trust factor where people are going to continuously view you as an expert in what you do, and that's what I've been able to grow and do with Matt the driveway guy, because there's plenty of social proof.
00:17:43.747 --> 00:17:52.704
People can follow journey of pressure washing houses, follow the journey of growing the business and then when, a few years down the road, they decide to have their house clean or they move.
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Where there's an opportunity, where they need my service, they reach out.
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Even if they don't personally reach out, they're referring people and that's the beauty of posting a lot, posting often.
00:18:02.095 --> 00:18:06.138
So the rule of seven this is a great rule that I'm gonna discuss here.
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There's an old marketing rule called the rule of seven.
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It says that people need to see your brand seven times before they even consider buying from you.
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However, in today's world it's probably, like I was saying, closer to 12 times.
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So if you're posting once a week, it could take somebody almost two months before you're even thinking about buying from you.
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That's why we're too slow here.
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This is the point of the entire section here.
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We want to post more and post often, because you are able to accelerate that rule of seven or rule of 12 or whatever it's going to be, because in today's world we're bombarded by so much information.
00:18:41.710 --> 00:18:45.886
I believe 12 is going to be the real rule for this situation.
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We want to post more post often because in the internet space, if I can post daily which is the experiment I just did I was able to touch 30,000 people.
00:18:55.074 --> 00:19:10.094
So if you're all about door knocking or if you're all about oh I know people in my church, that's great, but if you can post on social media once a day and get 30,000 views, I'm going to forever beat you because this will scale up as I keep going.
00:19:10.094 --> 00:19:18.046
I'm not saying to cut out talking to people in your church or people in your company or say you have a W2 job or something like that.
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I'm not saying don't do those activities.
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I'm saying stack those activities with consistency on social media posting and consistency on doing flyers and consistency on something else.
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That way, everything is being multiplied out Again.
00:19:33.372 --> 00:19:52.372
In today's world, people are so bombarded by things whether it's TV, commercial, social media, like we need to be above and beyond what is normal or what other people are doing, and that's where post more times than you can post more, post often and make sure you're posting intentionally and posting the same thing.
00:19:52.372 --> 00:19:55.763
So here's my experience with posting more.
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I'll be real with you guys.
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When I started posting daily about my business, my sales doubled.
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Well, at first I was hesitant and I thought man, people are really gonna get sick of seeing me.
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But guess what?
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The opposite actually happened.
00:20:09.662 --> 00:20:15.884
More people saw my post and more people started trusting me and suddenly I had a flood of leads.
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I went from waiting on customers to having booked out schedule and the fall to the winter to the early part of the year is a slower season in pressure washing.
00:20:26.135 --> 00:20:40.338
And by posting daily, by posting reels, by working on my ads and keeping consistency there, I was really able to control my leads and make them go deeper into the year than previously, when I wasn't posting as often.
00:20:40.338 --> 00:20:52.020
So I look at the statistics, I look at the views and I also look at my revenue, and my revenue was able to really grow in times where normally it hasn't grown and I really attribute that to posting as often as I have been.
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You're also giving people who are your top fans.
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People are seeing you post often and you're creating that authority in the space.
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They're saying, hey, this guy's slam packed full of work, he must be good.
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I'm going to call him so super important to keep posting so actionable.
00:21:06.805 --> 00:21:08.776
Fix, you want to show up more.
00:21:08.776 --> 00:21:12.723
Here's how to do that Post three to five times a week.
00:21:12.723 --> 00:21:15.155
So you don't necessarily have to post on the weekends.
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If you don't want to, let's just start with three to five times a week.
00:21:17.136 --> 00:21:18.298
So you don't necessarily have to post on the weekends.
00:21:18.298 --> 00:21:19.759
If you don't want to, let's just start with three to five times a week.
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You don't want to rely on just one post.
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Be consistent with it.
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You can also repurpose these posts.
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So if you're posting something on Instagram, you can post that on Facebook.
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If you're posting something on YouTube, you can clip it down, put it on Instagram, you can put it on Facebook.
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